Search Clusters are the culmination of my years of tinkering to find out what works – what makes money on the internet.
Bear with me while I explain what Search Clusters™ are all about and why you need to participate in one. This is important to your business so do the best you can to read to the end.
You’ve seen it; or heard about it. You’ve probably experienced it:
“The internet drove us apart. We no longer write personal letters and seldom make phone calls. Everything now is e-mail and text messages. Sure, we now can communicate with someone in another country quicker than we can walk next door to visit our neighbors. We are now less personal and less personable.”
Well, believe it or not, that statement is old news – and no longer true. Ironically, the internet is now drawing us back together. You’ve heard of Twitter? Facebook? Sure you have; even if you don’t fully understand them or what they’re all about. In a nutshell, they are clubs – big clubs, or meeting spots. Whatever label you put on them, they represent a grouping of people. These things are hot, hot, hot and they have really gotten the attention of the big internet players. Players like Google, Microsoft and others. Oops. They kind of got taken by surprise and now they are working around the clock to change their way of doing business in order to “fit in”.
Purple Watermelon Seeds
You see, for years and years the big boys – Google, Microsoft, etc., had their search engines running night and day to visit and record every web site on the internet. The search engines understood the content of the sites, sort of, and when someone searched for something on the internet, the search engines returned the best qualified information from the recorded information it had gathered. While all of the search engines were visiting and recording everything, some people began to analyze what it took to make the search engines happy. An entire industry known as SEO, Search Engine Optimization, took hold. As is always the case, plenty of unethical people became pretty proficient in SEO techniques too.
Here’s an example. Let’s say you are looking for “purple watermelon seeds”. A less than ethical guy wants to sell you a seedless squash. On his site, he states “sorry, I don’t have any purple watermelon seeds but while you are here can I interest you in these seedless squash plants. Well, the search engines sent you there because the site plainly had “purple watermelon seeds” on it. The Search Engine was deceived. Deception at it’s easiest.
Authorities and Citations
So, what’s changed? Search engines now see these groups of people at Twitter, Facebook, LinkedIn and other sites talking amongst themselves about every topic under the sun. People at these sites are asking questions, getting referrals and basically getting word of mouth recommendations and criticisms. Wow!
These groups have become a gold mine of information for the search engines. All the recent changes in the search engines, such as instant search on Google, were made because of these groups. The search engines are now looking for “authorities” and “citations”.
What is an authority? It is a site, or cluster of sites, with a lot of activity concerning a particular product, person, service or whatever.
What is a citation? A citation is a “word of mouth” statement – good or bad – spoken or written by one that’s been there or done that.
Search engines are now less likely to be deceived. Why? Because they are looking for the authorities and seeing what they have to say about the matter – the citation.
I have been creating authorities for years – before it even had a name; before I recognized it for what it was. I have been turning clients into experts for years – even before it was christened with the name “citations”. A close examination of what I was doing – the process and implementation of my ideas – revealed that it was unique. Unique enough that I have applied for a patent. A patent on the unique combination of common processes – my way of doing things; a utility patent.
I am in the business of creating authorities – groups of sites where people are asking questions, getting referrals and communicating around a common theme.